Jan 31, 2022
In Event Discussion
SITUATION It treats of a special database company of the sector of the construction and reforms whose market is Spain. One of the main problems it had was the lack of qualified traffic to the web, and its conversion to customers, so it sought to draw up a digital business strategy focused on enhancing special database brand visibility to attract more customers at a lower cost. OBJECTIVES The achievement of objectives was planned: Increase the traffic of visits to the web by more than 50%. Improve the conversion ratio of web visitors to Increase the conversion rate from lead to special database Create a global. content strategy to support the achievement of special database Improve the reputation and social validation of the SOLUTION The first step was to analyze the digital situation of the company in each of the 10 factors of the 10 Business Factors method created by Juan Merodio , to have a fixed picture of the special database company's situation, and make a comparison with the main competitors to have a better defined context. Next, work was done on defining the most interesting target audience to focus actions on, based on current customers and conversion data special database from the last 6 months, in order to work on digital marketing and sales special database actions from a micro marketing. With the public defined, the factors that had the most influence and were critical in achieving the objectives were special database prioritized, and a series of tests began to be deployed in parallel to detect the actions with the highest conversion, and all this with a strong alignment between the marketing and sales departments, working as almost a special database single entity.